19-20 January 2012

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Lot 122

1950 Mercury Custom "Tradition"

  • Chassis no. 50ME75219M

Sold for $74,250

239 cu. in. Flathead Ford V-8, Offenhauser cylinder heads and intake manifold, triple Holley 94 two-barrel carburetors, independent front suspension, live rear axle, and four-wheel hydraulic brakes. Wheelbase: 118"

• Custom-built by leading-edge customizer Rick Dore

• Modern interpretation of traditional custom

• Multiple award winner at Fresno, Sacramento and the GNRS

• Modified Flathead V-8

Built by acclaimed customizer Rick Dore, this 1950 Mercury is best known as “Tradition,” attesting to its period look and feel, thanks to its extensively modified body that runs the gamut of time-honored restyling techniques. In addition to nosing, decking and smoothing of the body, the top received a four-inch chop. The Lucas tri-bar headlights and antenna were Frenched, the taillights were Frenched and lowered, the fender skirts and rear window were flush-mounted, the hood and trunk corners were rounded, and the bumpers were sectioned and smoothed. The full chrome grille was entirely hand-built, front and rear “Dagmars” adorn the car, and the exhaust exits through the pair at the rear.

The exterior finish is a combination of House of Kolor Candy Tangerine urethane and Diamond Dust with a Candy Red fade employed within the body-side trim insert that was sourced from a 1955 Pontiac. With no detail overlooked, the undercarriage is finished in Pearl White gloss set against black frame rails and a Candy Apple drivetrain.

The 239-cubic inch Flathead V-8 is complete with period goodies including an Offenhauser intake and cylinder heads, three Holley 94 two-barrel carburetors and Fenton headers feeding glasspack mufflers. Rolling stock comprises 15-inch chrome “smoothies” with Shannon Cones and Coker wide whitewall radial tires. The highly detailed interior and trunk are trimmed in matching tuck and roll Pearl White upholstery with silver piping and matching silver carpeting, while a full set of Stewart-Warner gauges and a 1959 Oldsmobile steering wheel round out the interior.

A true rolling sculpture with multiple awards at Fresno, Sacramento, and the 50th Anniversary Grand National Roadster Show, “Tradition” has been featured in many publications as well as on TV and represents the pinnacle of the rodding and restyling art.

Please contact our exclusive automotive transportation partner, Reliable Carriers, for a shipping quote or any other information on the transport of this vehicle.

Alexander Weaver

+1 864 313 6844
California, United States

Alexander Weaver joined RM Sotheby’s in 2011 as a Car Specialist after graduating from Furman University in South Carolina. Born... read more

Augustin Sabatié-Garat

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United Kingdom

Augustin Sabatié-Garat joined RM Europe in 2012 as a Car Specialist after more than a decade in the collector car hobby. Gradua... read more

Barney Ruprecht

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Ontario, Canada

Barney’s interest in classic cars began at an early age after being introduced to his father’s all-original 1965 Porsche 911. Barney l... read more

David Swig

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California, United States

David Swig joined RM Sotheby’s West Coast division as a Car Specialist in May 2015. David is a life-long automobile enthusi... read more

Don Rose

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United States

Don joined RM in 2006 after several years of professionally trading sports and classic cars, and after earning a reputation as a noted... read more

Donnie Gould

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Florida, United States

Donnie Gould joined the RM team in 2002 as a partner and Car Specialist after more than two decades in the vintage automobile auction ... read more

Gord Duff

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Ontario, Canada

Gord Duff began his journey with RM Sotheby’s in 1998. Since then, he has gained an intimate knowledge of a variety of marques a... read more

Jake Auerbach

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California, United States

Jake Auerbach got his start in the automotive industry at an early age, spending his summers during high school working at a classic c... read more

Kurt Forry

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California, United States

Having worked for Bonhams’ Automobilia department for over 10 years, Kurt Forry joined RM Sotheby’s with more than a decad... read more

Matt Malamut

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California, United States

A long-time car enthusiast and Southern California native, Matt studied Automotive Technology at San Diego Miramar College and complet... read more

Michael Squire

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United Kingdom

Michael Squire joined RM Sotheby’s European Division in the summer of 2016. He comes to RM with a prestigious racing background ... read more

Mike Fairbairn

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Ontario, Canada

As one of the three founding partners of RM Sotheby’s, Mike has a long-standing interest in the classic car industry. Graduating... read more

Oliver Camelin

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United Kingdom

With an extensive background in exotic sports car history and sales, a particular passion for American curves, and fluency in three la... read more

Paul Darvill

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United Kingdom

Paul Darvill joined the RM Sotheby’s European team at the beginning of 2015. Paul holds a degree in French and Politics from the... read more

Pete Fisher

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Ontario, Canada

Pete Fisher was first introduced to antique cars in high school, working for Classic Coachworks in his hometown of Blenheim, Ontario. ... read more

Shelby Myers

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California, United States

Shelby Myers grew up with the classic car industry infused into every aspect of his life. He had the unique opportunity to watch the R... read more

Tonnie Van der Velden

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United Kingdom

Tonnie Van der Velden joined RM Sotheby’s European division in September 2015 as a Car Specialist. A lifelong enthusiast, Tonnie... read more